How Do TikTok Campaigns Work?

The step-by-step campaign process

Steve Kim avatar
Written by Steve Kim
Updated over a week ago

1) Apply for a TikTok campaign

Apply here and check the "TikTok Videos" box.

2) Schedule your campaign

After applying, you will receive an email with a link to complete the campaign setup:

  • Choose Your Targeting

  • Select Your Budget

  • Enter a Video Concept (optional)

  • Pick a Start Date

3) Your campaign goes live

On launch day, your TikTok sound will become available to our network of creators.

The creators will listen to your snippet, and read your video concept (if you included one). They will then create a video using your sound.

4) Videos are created

Videos will usually begin to be made on day one and will continue to be made until your budget has been spent. Videos will be 10-15 seconds long.

Your campaign will run until the budget is completed. This will vary depending on the size of your campaign and the popularity of the sound.

You can view each video created from your live reporting dashboard.

5) Receive Full Campaign Reporting

Once your campaign launches, you will begin to receive daily reports via email 24 hours after your first video is made.

View individual stats for each video and campaign totals.

Common Questions:

What Targeting is Available?

Currently geo-targeting and content category targeting are available.

How large is the creator network?

3,700+ Creators (935M+ Total Followers)

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