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Keys to a Successful TikTok Campaign
Steve Kim avatar
Written by Steve Kim
Updated over a week ago

1) Customize your TikTok sound clip

On TikTok, you promote a snippet, not the full song. Since most videos are 10-15 seconds long, choose the catchiest, most memorable part of your song that aligns with your desired concept.

It's crucial to have the snippet start at the exact moment you want your videos to begin.

Customizing your snippet needs to be done through your distributor, or you can upload a video manually. For more details, see:

Note: Depending on your distributor, they may send a 15, 30, or 60-second clip to TikTok. However, most TikTokers will use only the first 10-15 seconds of your clip.

2) Determine an engaging video concept (recommended)

Having a concept serves two purposes. First, it creates consistency across your videos and provides you with more control over the content. Second, it offers you an opportunity to start a trend on TikTok.

Overall Tips for Video Concepts:

  • Keep your description short (1-3 sentences)

  • Make sure it’s easy to understand and easy for the creator to do

  • Be very clear with your words (avoid vague language)

  • Avoid overly complex or hard-to-execute ideas (e.g., asking them to change into a specific outfit or travel somewhere in the video)

For more details on creating a concept, read Creating a Video Concept.

3) Amplify Your Top Videos

One of the best aspects of a TikTok campaign is the content created. Each video is like a 15-second music video. Sharing your top videos on social media amplifies your message and increases engagement.

4) Extend Your Campaign to Build Momentum

Once your campaign is out of budget, you will have the option to rerun it on your campaign dashboard. You can also update the concept and hashtags during the checkout process.

5) Become a creator on TikTok

Starting a TikTok account is a great idea if you enjoy sharing behind-the-scenes content with your fans. Running a campaign anchored to your TikTok allows you to grow your account and music career simultaneously.

How TikTok Campaigns Work Video:


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