1) Get your TikTok sound link dialed
On TikTok you promote a snippet not the full song. Most videos are 15 seconds long, so choose the part of your song that is the catchiest, most memorable, or that fits the concept you are looking to push.
This could mean showcasing certain lyrics, or a portion of the instrumental you think TikTokers would love to dance to.
Customizing your snippet needs to be done through your distributor. Or you can upload a video manually. More details here.
Note: Depending on your distributor, they may send a 15, 30, or 60 second clip to TikTok. However, most TikTokers will use only the first 15 seconds of your clip.
2) Determine an engaging video concept (optional)
Depending on your goals, you may want to include a video concept during your campaign setup.
Having a concept can serve two purposes. First, it creates consistency across your videos and gives you some more control over the content. Second, it gives you a chance to create a trend on TikTok.
However, there are also benefits to using no concept or a more general concept as this gives the creators full creative freedom to make content that is best suited for their channel.
Below are three methods for determining a video concept.
- Method #1: Write out a specific concept
- Method #2: Describe a general theme for the video
- Method #3 - Use your first campaign to generate concepts
Overall Tips for Video Concepts:
- Keep your description short (1-3 sentences)
- Make sure it’s easy to understand
- Be clear & specific (avoid vague language)
- Avoid overly complex or hard to execute ideas
For more details on creating a concept read Creating a Video Concept
3. Amplify Your Top Videos
One of the best parts of running a TikTok campaign is all of the content that is created. Each video is kind of like a 15 second music video.
Sharing your top videos on social media is a great way to amplify the message.
4. Extend Your Campaign to Build Momentum
Once your campaigns is out of budget, you will have the option to extend your campaign by adding more budget to it. You can also update the concept and hashtags during the checkout process.
5. Become a creator on TikTok
If you are outgoing and like to share behind the scenes content with your fans starting a TikTok account is great idea. When you run a campaign you can anchor it to your TikTok and continue to grow your account and music career all at once!