The primary benefit of running a TikTok campaign is to reach potential fans at scale by exposing hundreds of thousands (or millions) of new people to snippets of your song.
Our most successful campaigns focus on maximizing reach and exposure for their music vs focusing on growing their TikTok following.
In general, growing your TikTok channel followers is not a primary benefit of our TikTok campaigns, however if this is one of your goals you can help improve the chances of gaining followers by doing the following:
In your video concept, ask the creators to tag your TikTok account (specify your channel name).
Note: detailed requests like this may lead to less videos being made, as most creators prefer to have maximum creative freedom in their videos and captions.