The main advantage of running a TikTok campaign is reaching potential fans at scale, exposing hundreds of thousands (or millions) of new people to snippets of your song.

Our most successful campaigns focus on maximizing the reach and exposure for their music rather than growing their TikTok following.

Generally, increasing your TikTok followers is not a primary benefit of our TikTok campaigns. However, if gaining followers is one of your goals, you can improve your chances by doing the following:

In your video concept, ask the creators to tag your TikTok account (specify your channel name).

Note: Detailed requests like this may result in fewer videos, as most creators prefer maximum creative freedom in their videos and captions.

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