Background Information Regarding Genre Selection
The genres you select during the campaign setup process are crucial. They determine how your campaign is sorted and which curators and playlists will receive your song.
Selecting the correct genres is vital so your song isn't sent to playlists and curators not looking for your type of music. Broad genre targeting can dilute your campaign's effectiveness, reducing your chances of meaningful placements.
Important Details About the Campaign Setup Process
Selecting the Right Genres: It’s more important to select the most accurate genres rather than the most genres. A campaign doesn’t have a better chance of getting playlist placements simply because it targets more genres.
Relevance of Genres: The campaign will be sent to playlists that include any of the genres you select, so ensure that the genres you choose directly apply to your song.
Avoid Broad Genres: Choose a narrower selection of subgenres rather than broad genres. Examples of broad genres include pop, rock, rap, hip-hop, etc. Instead, focus on subgenres like bedroom pop, alternative rock, and underground hip hop.
Tips for Identifying Your Niche Genres:
Use "The Sound Of" Playlists: These playlists can help you determine your genres. (More Details Here)
Analyze Your Song's Style: Identify the core elements of your track and determine which genres best represent its sound.
Note: Including broad genres is okay, but please make sure your song genuinely fits within them.
Examples of Solid Genre-Targeting
Example 1:
Song: "drivers license"
Artist: Olivia Rodrigo
Genres: pop, modern indie pop, LA indie, indie cafe pop, alternative pop
Example 2:
Song: "Potato Salad"
Artist: Tyler, The Creator
Genres: abstract hip hop, alternative hip hop, Cali rap, conscious hip hop, underground hip hop, underground rap
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Need additional help? Want a team member to look over your genres?
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