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What genres should I select for my campaign?

Help deciding what genres to select on the campaign set-up page.

Steve Kim avatar
Written by Steve Kim
Updated over 3 months ago

Background Information Regarding Genre Selection

The genres you select during the campaign setup process are crucial. They determine how your campaign is sorted and which curators and playlists will receive your song.

Ensuring that you have the correct genres selected is vital so that your song isn't sent to playlists and curators not looking for your type of music.

Important Details About the Campaign Setup Process

  • Related Artists Section: The "related artists" section is a tool to help you find genres for your campaign. Campaign targeting is based solely on the genres you select, not the artists you choose.

  • Selecting the Right Genres: It’s more important to select the most accurate genres rather than the most genres. A campaign doesn’t have a better chance of getting playlist placements simply because it targets more genres.

  • Relevance of Genres: The campaign will be sent to playlists that include any of the genres you select, so ensure that the genres you choose directly apply to your song.

Strategy for Picking Your Genres

  • Review Suggested Genres: When inputting "related artists," genres will appear based on your selected artists. Please look at each genre to see if it is a good fit for your song specifically, not just for the related artists.

  • Avoid Broad Genres: Opt for a narrowed selection of subgenres rather than broad genres. Examples of broad genres include pop, rock, rap, hip-hop, etc. Instead, focus on subgenres like bedroom pop, alternative rock, gangster rap, and underground hip hop.

Tips for Identifying Your Niche Genres:

  1. Use "The Sound Of" Playlists: These playlists can help you determine your genres. (More Details Here)

  2. Use Playlist Push Similar Artists Tool: During the free campaign setup process, input similar artists to get relevant sub-genre suggestions.

Note: Including broad genres is okay, but please make sure your song genuinely fits within them.

Examples of Solid Genre-Targeting

Example 1:

  • Song: "drivers license"

  • Artist: Olivia Rodrigo

  • Genres: pop, modern indie pop, LA indie, indie cafe pop, alternative pop

Example 2:

  • Song: "Potato Salad"

  • Artist: Tyler, The Creator

  • Genres: abstract hip hop, alternative hip hop, Cali rap, conscious hip hop, underground hip hop, underground rap


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Need additional help? Want a team member to look over your genres?

Reach out using the chat icon on your right! A team member will respond to you as soon as possible.


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