Using hashtags along with a video concept can significantly enhance the success of your TikTok campaign.
Hashtags are effective because they show your content to people who have engaged with similar hashtags. Selecting the right hashtags is straightforward and will help TikTok creators boost your campaign's reach, engagement, and visibility.
Step 1: Think About Your Target Audience
Ask yourself:
"Who do I want the creators to reach with their posts?"
"What do I want their audience to do? (Share it? Stream my music on Spotify? Follow me?)"
If you want the creators to reach a broader audience, use popular hashtags. For more meaningful engagement, target with niche hashtags.
Step 2: Explore Hashtags on TikTok
Open the TikTok app on your mobile device and use the search bar to find relevant hashtags. Once you search, you'll see related hashtags and their post counts.
Popular hashtags for musicians include: #music, #singer, #artist, #songwriter, #livemusic, #newmusic, etc. These are just the most popular overall hashtags. You can also look at similar artists on TikTok and see the hashtags they use.
Step 3: Pick Your Hashtags for the TikTok Campaign
Important notes for setting hashtags for your campaign:
Mix popular hashtags with less competitive ones to reach a larger audience.
Prioritize your top 2 hashtags, ideally a mix of a trending/viral hashtag and a niche/video-specific hashtag.
Using these steps will help you maximize the effectiveness of your TikTok campaign by increasing your videos' reach and engagement.
Check out this article to learn more about setting your video concept.