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Does my song need to be released before the campaign?

Your song doesn't have to be live on Spotify to run a campaign.

Steve Kim avatar
Written by Steve Kim
Updated over 8 months ago

No, your song doesn't have to be live on Spotify to run a campaign. You can schedule your campaign to start as early as two weeks before the song's release.


You have two campaign options to choose from:

  1. Pre-Release Campaign
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    • Send your song to curators up to 2 weeks before its release.

    • If curators choose to add your song, it will appear on their playlist within the first 24 hours of release.

Note: Link your Spotify track on the release day to ensure your song gets added to playlists that pick it up.

  1. Standard Spotify Campaign
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    • You can start your campaign anytime after your song's release.

    • Curators will review your song for up to 2 weeks.

    • If curators choose to add your song, it will be added at the time of review.

Note: In order to launch your campaign, you need to set your Spotify track.


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