No, your song doesn't have to be live on Spotify to run a campaign. You can schedule your campaign to start as early as two weeks before the song's release.
You have two campaign options to choose from:
1) Pre-Release Campaign
Send your song to curators up to 2 weeks before its release.
If curators choose to add your song, it will appear on their playlist within the first 24-48 hours of release.-
Pre-release campaigns are particularly effective for artists releasing new music. This strategy helps secure playlist placements ahead of the release date, ensuring momentum and consistent presence on day 1.
Note: Link your Spotify track on the release day to ensure your song gets added to playlists that pick it up.
Standard Spotify Campaign
You can start your campaign anytime after your song's release.
Curators will review your song for up to 2 weeks.
If curators choose to add your song, it will be added at the time of review.
Note: To launch your campaign, you need to set your Spotify track.
Related Articles: