How do Spotify Campaigns work for artists?

An overview of how Playlist Push can help artists grow their careers.

Steve Kim avatar
Written by Steve Kim
Updated over a week ago

Playlist Push helps independent artists like you grow your music career by getting your songs heard by playlist curators. These playlists are user-generated playlists owned by independent curators. We do not work directly with the Spotify editorial team. 

  • When you run a campaign your song will be sent to a targeted group of playlist curators. Each curator has a playlist with an active following.  

During your two week campaign, curators will review your song, and if they like it they have the option to add it to their playlist. When this happens we send you an email instantly with a link to that playlist. 

  • Note: Curators are not required or incentivized to add songs to their playlists. Campaigns do not guarantee any placements.

You will be updated throughout your campaign with reviews from each curator that listens to your song, and notifications each time your song is added to a playlist.

  • At the end of your campaign will receive a full report of your campaign performance.

To date, we’ve helped over 2,400 artists reach over 25 million listeners across more than 4,000 campaigns.

Articles to help you get started:

For more answers to common questions:

💸 Free Artist Tool: Spotify Royalty Calculator 💸

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