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How do Spotify Campaigns work for artists?

An overview of how Playlist Push can help artists grow their careers.

Steve Kim avatar
Written by Steve Kim
Updated over 3 months ago

Playlist Push helps independent artists grow their music careers by connecting them with playlist curators. These playlists are user-generated playlists owned by independent curators. We do not work directly with the Spotify editorial team.

1) Submit Your Song

Apply for your campaign here. You will provide basic information, including the Spotify URL or WAV file, track name, artist name, and social link.

2) Select Your Targeting

Select a few genres, moods, or playlists that fit your song.

3) Select Your Budget

You choose your price based on your budget. Spotify campaigns start at $285 up to $1,000+. The average cost of a Spotify campaign is $450.

4) Select Your Start Date

You can launch your campaign on the same day or schedule a future launch date.

5) Your Song Is Sent To Curators

Curators review your song for up to two weeks. If they like your song, they can add it to their playlist. Whenever your song is added, you’ll receive an instant email notification with a link to the playlist.

6) Review your results

Get detailed final campaign reporting with advanced analytics.

Note: Curators are neither required nor incentivized to add songs to their playlists. While Playlist Push increases your chances of exposure, placements are not guaranteed.

Playlist Push has helped over 25,000 artists reach over a billion listeners through over 70,000 successful campaigns.

Articles to help you get started:

For more answers to common questions:

💸 Free Artist Tool: Spotify Royalty Calculator 💸

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