The Basics of Campaign Pricing:
Campaign pricing is based on how many playlists your campaign targets. You determine this amount when you are selecting your genres during the campaign setup process.
Since each genre has a different number of playlist curators, your campaign price will vary depending on which genres you select (genres with more playlists are more expensive) and how many genres you select (you pay for each additional genre selected). The more total playlists you targets, the higher your total cost will be.
Currently, the average campaign cost is around $450. However, pricing can range from as low as $150 for campaigns targeting one niche genre to $1,000+ for campaigns targeting multiple large genres.
Why is each genre priced differently?
Each genre is priced based on how many playlists curators they have. The higher the count of playlists in a genre, the more expensive that genre will be.
As you add additional genres to your targeting, the price of your campaign will increase as the total number of playlists targeted increase.
How do I setup the lowest cost campaign?
We understand that your desired campaign may exceed your budget. The good news is, there are some simple ways to keep your campaign cost as low as possible, while still ensuring that you are setup for success.
- Recommendation #1: Reduce your campaign cost by selecting only one genre. Select the genre that is the best fit for your campaign. Keeping your campaign to one genre will reduce your total cost versus selecting multiple genres.
- Recommendation #2: If you tried #1 above, and the campaign price is still too expensive, we recommend selecting the next best genre that meets your budget. For example, if your first choice is “Pop”, however the cost shown is higher than your budget, we would recommend that you remove Pop, and select only Top 40 which is a less expensive genre that reaches very similar playlists and will still align very well with your campaign.
Why did pricing change for my genre or my campaign?
Since new playlist curators join our network everyday and pricing is based on the number of playlists in each genre, the cost per genre will automatically adjust as the playlist curator count changes. Please note, once you schedule and pay for your campaign, the price you paid is locked in and will not change.
Why can’t I choose a lower budget for genre and just target less playlists?
We cannot offer this because we must give all of our curators an opportunity to review songs in their genre. Allowing artists to select # of playlists would mean that some curators would not receive tracks.
How do I see exact pricing for my campaign?
Pricing varies for each campaign. To view exact pricing, you need to go through the campaign application/setup process. This is because, your pricing will be based on the specifics of your campaign.
Please note applying and setting up your campaign is completely free. You only pay once you have decided to launch your campaign.
Do you offer payment plans?
Currently we cannot offer payment plans. In order to compensate our playlist curators, campaigns must be paid for in full prior to campaign launch.
What forms of payment do you accept?
We accept all major credit cards and paypal.
Ready to apply for a campaign?Just got to the Playlist Push Application Page, signup login, and submit your info.