Below are two ways to reduce your price when scheduling your campaign.
1) Click "More price options" Link:
The option furthest to the left is the lowest possible campaign cost for the genres selected.
2) Edit your genres:
To make any changes to your genres, click the any of the genres listed at the top of the page. This will take you back to the previous page, where you can make edits.
You can make changes to the genres, and check the "More price options" until you have found a package that meets your budget.
For more details on how to setup your campaign please checkout the article below.