Using hashtags along with a video concept can maximize the success of your TikTok campaign. Hashtags work because they show the content to other people who have engaged with the same hashtags. Figuring out which hashtags are right for your campaign is fairly simple, and will help the TikTok creators increase the reach, engagement, and visibility of the campaign.


Step 1: Think About Your Target Audience

Ask yourself the following questions:

  • “Who do I want the creators to reach with their posts?”

  • “What do I want their audience to do? (Share it? Stream my music on Spotify? Follow me?)

If you want the creators to reach a wider audience, use the most popular hashtags. If you want more meaningful engagement, you can narrow your targeting with more niche hashtags.


Step 2: Explore Hashtags on TikTok

To start, open the TikTok app on your mobile device, go to the “Discover” tab on the bottom of your screen, and scroll through the previews of all the trending hashtags.

You can also use the search bar at the top to search whatever hashtags are relevant to you. Once you hit search, you’ll be able to see related hashtags and view counts for each of them.

The most popular hashtags for musicians are: #music, #singer, #artist, #songwriter, #livemusic, #newmusic, etc. These are just the most popular, overall hashtags. You can also look at artists like you on TikTok and find the hashtags that are popular in their videos.


Step 3: Pick Your Hashtags for the TikTok Campaign

Here are some important notes to keep in mind when setting the hashtags for your campaign:

  • Mix popular hashtags with less competitive ones so the creators reach a larger audience

  • Don’t use more than 6 hashtags at a time (we suggest 2 trending hashtags, 2 viral hashtags, 2 niche / video specific hashtags)


Check out this article to learn more about setting your video concept.

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